An Ode to No Code

An Ode to No Code

One of the tech trends that excite me the most is No Code platforms, which allow those with little to no programming expertise to build applications.

Perhaps the best example of a No Code platform is Shopify ($SHOP) - which has enabled entrepreneurs to quickly set up digital storefronts and spurred a boom in DTC retail commerce. The stock market has approved:

Aside from Shopify, there are tons of platforms now that are insanely helpful both to large companies and early startups.

As a product person and entrepreneur, I find these platforms uniquely useful as they help you build workable prototypes in no time. Some of these could be used for MVP's others are just great ways to easily drive shared understanding of key features or products with teams and investors. A couple platforms I've used so far for this are Bubble and Adalo.

Last week at my current startup, we were faced with the need to create an administrative tool. I found an awesome platform, Retool, which has made that task 10x easier (and saved what would amount of thousands of dollars). Retool helps you build administrative systems with a database hookup and a little bit of SQL and javascript knowledge. There's an old adage, "if you want to know where a product team disagreed on something look at the settings".  An extension of this could be "if you want to know where your product could get better look at usage patterns in your admin".  Retool is great because it allows teams to build admin features quickly and easily. Many users of admins are customer support and ops people and Retool lets them start to code their solutions. In many ways it provides another way for more people in your organization to express customer or even employee stories more effectively.

No code is a trend that is still very much in the early innings. It's constantly faced with keeping up with technological advances and still isn't at the level yet of building truly delightful consumer applications, but it can do a lot really well and it has the potential to disrupt the entire means of production for digital products - which has enormous implications for technology startups and the venture capital that funds them.  It's a trend I love and continue to watch.